All projects

Case study · Consumer · 2026 – Present

FoodieMama.

Creator-curated, map-based food discovery with an AI concierge that answers “where should we eat?” with named spots, not a 4.0-star crowd average.

LiveIndependent build · Consumer / Food-tech

Curated

creator-led, not crowd avg

AI concierge

Groq + places RAG

Map-first

clustered discovery

2-sided

consumer + vendor revenue

The problem

Restaurant discovery is broken in a specific way. Google and Yelp own breadth but are drowning in fake reviews and reduce a restaurant to a star average; short-video drives an enormous amount of real discovery — Google's own data says ~40% of 18-to-24-year-olds use TikTok or Instagram, not Search or Maps, to find lunch[2] — but those surfaces are unsearchable, unsaveable, and unmonetisable for the viewer. You see a great spot in a Reel and have no way to find it again.

FoodieMama exists in that gap: capture the trust of creator/friend curation, make it searchable on a map, and put an AI concierge on top that recommends named places instead of a crowd average.

Market & opportunity

$1.5T1

US restaurant industry sales (2025) — the demand pool

~40%2

of 18–24s use TikTok/IG over Google to find food

52%3

of diners comfortable with AI recommending where to eat

13M→30M4

Beli reviews logged (2023→2024) — social-curation proof

There's no credible standalone "restaurant discovery app" market figure — discovery sits across the US restaurant industry (~$1.5T in sales[1]), the food-tech market (~$210–260B), and reservations. What's measurable is the behaviour shift. DoorDash's 2025 survey found 52% of diners are comfortable with AI recommending where and what to eat (60% of Millennials), while friends-and-family recommendations (53%) outrank influencers as a dining input[3]. And the social-curation thesis has a live proof point: Beli logged 30M reviews in 2024, up from 13M in 2023, ~80% of users under 35, earning a Forbes Cloud 100 Rising Star nod[4][5].

Beli reviews logged — social-ranking discovery momentum (millions)[4]
2023
13M
2024
30M

The incumbents see it too: Google is rolling Gemini into Maps for conversational "vibe" queries, OpenTable shipped an AI Concierge, and Tripadvisor partnered with Perplexity[6]. As AI assistants compress choice to 3–5 named brands per query, being the recommended one — through trusted curation rather than a star average — becomes the whole game.

Who it's for

The under-35 diner (and the food-traveller curating for them) who discovers on social but wants it organised: a map they can browse, lists they can save, and an assistant that knows the curated set. India is an explicit second market — street food is formalising fast, and the country is set to be the 3rd-largest food-services market by 2028, with the organised segment growing ~13% CAGR[7].

Constraints

  • The AI concierge can't hallucinate restaurants. A food recommender that invents a place is worse than useless — every recommendation has to be grounded in real, curated places.
  • The Groq key never ships client-side, and free AI usage has to be capped or it becomes an open LLM proxy.
  • Maps with hundreds of POIs must stay smooth on a phone — clustering, not a thousand pins.
  • Two-sided monetisation from the start. Consumer Pro and vendor/brand billing are different payment rails (RevenueCat vs Stripe) that both have to be wired correctly and reconciled.

Architecture & what I built

The grounded AI concierge (RAG, not vibes)

The concierge runs on Groq (Llama 3.3 70B) inside a Vercel Function, never the client. The key move is places-context injection: the relevant curated/seeded places are passed in and built into a numbered context block in the system prompt, so the model recommends from a real, named set rather than its training memory. A guardrail module validates input, enforces an IP-level rate limit plus a per-user FREE_DAILY_CAP (Pro users skip it), and keeps the system prompt server-side.

Map-first discovery + contribution loop

Discovery is a clustered react-native-maps+ Google Maps surface with location-based filtering, backed by Supabase (places, bookmarks, comments, device tokens). Users save spots to lists and contribute photos and reviews; a Supabase seed pipeline pre-populates a curator's places so the app is never empty on first open — solving the cold-start problem that kills discovery apps.

Two-sided payments

  • RevenueCat handles consumer Pro tiers (monthly / annual) with the paywall and entitlements.
  • Stripe handles the vendor side — brand-deal and vendor-listing checkout (Bronze/Silver/Gold), with webhooks syncing subscription and charge state back into Supabase, and a RevenueCat webhook reconciling consumer events into the same ledger.
  • Auth is Google OAuth + Apple Sign-In across web, iOS, and Android.

Trade-offs

  • Curated/seeded set over open crowd-sourcing.Starting from a curator's places means narrower coverage early, but it guarantees quality and a non-empty first session — and it's what makes the AI concierge trustworthy. Breadth comes later via contributions.
  • Groq over a frontier model for the concierge. The recommendation task is grounded by RAG, so latency and cost matter more than raw reasoning — Groq wins that trade for a chat surface people use casually.
  • Two payment systems over one. RevenueCat + Stripe is more surface to maintain than a single rail, but consumer subscriptions and vendor invoicing are genuinely different problems with different best-in-class tools.

Goals & what's next

Outcome

FoodieMama is live on the App Store and Play Store, shipping the grounded-AI-concierge + creator-curation + two-sided-revenue thesis as a working product. The bet: in a market where AI search is collapsing dining choice to a few names and anonymous reviews are losing trust, curation is the moat— and the app that makes a trusted person's taste searchable, mappable, and monetisable wins the under-35 diner the incumbents are losing to social.

Sources & references

  1. 1.Restaurant Industry Poised for Growth in 2025 ($1.5T sales, 15.9M jobs) National Restaurant Association, 2025.
  2. 2.Google exec suggests Instagram and TikTok are eating into Search and Maps (40% of Gen Z) TechCrunch, 2022.
  3. 3.2025 Delivery Trends Report (52% comfortable with AI recommendations) DoorDash, 2025.
  4. 4.A once-niche food app is now a social place for Gen Z (Beli: 13M→30M reviews) Food Network, 2025.
  5. 5.Beli named to Forbes Cloud 100 Rising Stars 2025 FirstMark, 2025.
  6. 6.Google Maps expands Gemini AI globally MLQ.ai, 2026.
  7. 7.Food services sector to grow 8.1% CAGR 2024–2028; India 3rd-largest by 2028 (NRAI Report) Hospitality Biz India, 2024.

Stack

Expo SDK 54
React Native
react-native-maps
Google Maps API
Supabase
Vercel Functions
Groq (Llama 3.3)
RevenueCat
Stripe
TypeScript

Want help shipping something like this? Book a call, or grab the snippets this case study draws from.